Moncler jacket store

Famous jewelry company Tiffany (Tiffany) announced yesterday the third quarter financial report, data shows its profit fell nearly six into.

Founded in 1937 Tiffany, with “the king of diamond” and the world’s most expensive silver products, reputation, its customers not only by the rich and the star, and the European royalty.

But Tiffany’s latest quarterly show, its global sales fell by 1% in the United States, sales were down 7%, only in the Asia-Pacific region grows 3%.Third quarter profit dropped 57%.

Although the data above Wall Street expected, but in view of consumer demand, the company plans to cut staff and adjust the financial expenditure to more efficient use of resources.

American media said, the impact of the financial tsunami, the global luxury goods market downturn, the data shows that in the last 11 months, the Japanese and North American luxury consumption declined 35%, major brands have cut themselves, the world famous jeweller, already consider reducing store growth.

Despite the luxury market worldwide, shrink, but Chinese market rose 22%, to maintain strong growth, luxury tycoon who have put the strategic policy on china.

Foreign media focus

China into a global luxury goods market. “”

The British media said: traditional luxury country the United States and Japan suffered heavy losses, China economy however one branch alone beautiful, many luxury goods giant caught China this straw, marchs in succession china.Italy’s top brands Versace said, the 2009 Asian market will become the whole world the second big market, Chinese market is not.

The French media reported: “have a look at those luxury American experience, they are now Chinese investment.Geneva watch manufacturers in the past two months have visited 7 countries, trying to convince the world rich to sell for the price of about 2000000 yuan of Titanic – DNA series watch, no where people interested in more than chinese.”

Industry expected

Chinese luxury goods demand growth of 15% a year

According to the China Association of luxury 2007 “global luxury report” forecast, to 2009, 60% international luxury brands in China have their own production lines, Chinese demand for luxury goods in the 15% annual rate of growth.

At present, China’s demand for luxury goods volume already exceeded the production capacity of 60%, therefore, luxury brands to establish a production base in China, so we can reduce the labor and other costs, but also can save freight.

Follow up China

Ministry of Commerce: the 2011 and into the first of the great consumer of luxury goods

China’s commerce ministry predicts, to 2014, China will become the world’s largest luxury goods market, accounting for about 23% of the global total.Statistic shows, at present China’s luxury goods market with annual sales accounted for 18% of global market, is the world’s third largest consumer of luxury goods, second only to the United States and japan.Some analysts predict, China may in 2011 and become the world’s largest consumer of luxury goods.

Industry sources, China ordinary earners may also scant oneself in food and clothes for months to buy luxury, so the growth potential is infinite.This is the recent luxury goods giant global president frequently patronize Chinese reason.

World Luxury Association: Chinese luxury market downturn was smaller

World Luxury Association Beijing representative office Yang tells a reporter, 2008, China has become the world’s second largest consumer of luxury goods, as of 2008 October, than 2007 increase the total consumption of 8%-10%, reached 8600000000 US dollars, accounting for the global luxury goods industry 29% of total sales.

In 2008 the global research survey of 280 of the entire world luxury enterprises in the market (as of October 30, 2008) data, found that the overall brand in the turnover of the enterprise has changed, China to Europe and the United States market, still maintain 4000000000 euros, decline of only 5%-8%.

Mr. Yang said, according to the association newest research data shows, China luxury price trend “Ming Bao Jiang”, that is to maintain the original price, partial product price may drop somewhat.

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“In Taiwan, more than half of enterprises are small and medium-sized chain enterprises, at least more than 6000, the Taiwan market is so big, in contrast, mainland business too much, relatively speaking, China chain operation and franchise system is still not mature enough, this gives Taiwan development very good reason.”Chinese Association of chain management director Wang Guoan phrase out of Taiwan, the driving force behind the development of enterprises in china.

Although early in the Taiwan open investment industry in mainland China, Taiwan enterprises have air plant, but the business environment, business opportunities now differ in thousands of ways, mainland enterprises to invest in Taiwan, be full of worries.

Taiwan enterprises in mainland began their first step?How in the catering, food and home furnishing chain in areas such as large-scale chain trend of expansion, laying channel, through the industrial chain, and other cooperation?

Join in — using other people’s money to expand self brand

“In Taiwan, to create a brand, for chain operation is the most usual way merchants start empty-handed, for small business owners, joining with other people’s money to expand its own brand, the final formation of a win-win situation in the best way, but first needed to establish effective straight camp shop.”Wang Guoan said.

Tiffany’s general manager Lin Jianxiong recalled: “after 4 years of direct sales store, started in 2000 to join.Opening speed of immediate, the average annual Hsintien 60 ~ 100.”When the mainland is still not clear how to join, but joined in Taiwan has a long history, entrepreneurs to create a brand and the establishment of commercial mode, with the intention to pay the initial fee, the use of the brand opened the door, by joining forces will brand benefit maximization.”Now, Yonghe soya-bean milk in mainland China has about 400 stores, 85% stores.For some commercial areas, we used the region to join.”

In addition to Tiffany, cross-strait coffee, Shangdaokafei, Diou coffee, diverse housing home furnishing stores are built in mainland China to join the channel set up for the samples, their common points with straight camp started, up to a certain size, steering flagship joined, rapid expansion.Home furnishing chain diverse housing founder Pan Shuzhen said, had 120 straight battalion, resynchronization expansion to 280 stores, diverse housing revenue amounted to 300000000 Yuan last year.”We direct and joined the shop’s proportion is 3: 7, this is the golden ratio, 30% straight camp shop can let the managers to understand the market.”

Flexible adaptive localization

In the process of development in mainland China, Taiwan will inevitably encounter difficulties, and flexible steering, change the chain strategy, is another major feature of taiwanese.

85 degrees C in Taiwan to defeat the Starbucks and well-known brands, to enter the mainland market, also suffered a big test.

“We are at the end of 2007, the first mainland stores in Fuzhou Road, but nobody expected that, 2 days will be closed.”85 degrees C associate Sun Wuliang frankly, in mainland China to open stores in Taiwan and have many different, its first store took over the original Starbucks store, according to local regulations, must be home to cancel the original food hygiene permit, and then take over to apply for new food hygiene permit, before operating.Just to the development of the continent 85 degrees C don’t know these rules, do not all licenses.

After the storm, Sun Wuliang began to think about the problem of how to develop in the mainland.”In the mainland for food and beverage industries, regulation is complex, we in Taiwan was 3 ~ 4 years to more than 340 stores, more than the number of Starbucks, is used to join, but we feel this way is suitable for some of the other in the mainland has the mature development of Taiwan, not for us, so we decided to change the strategy, completely temporarily do direct, but in the mode of operation to seek a breakthrough.”

So, 85 degrees C in mainland steering straight camp shop, shop 2 years number about 40, and build up a set of 24 hours, low-priced beverages and bread products drive sales business model, its main belt, in order to reduce the cost and speed up the leasing area stores, consumer turnover rate.In addition, the Shanghai also acquired a food production enterprise, with suppliers.Flexible steering of 85 degrees after C was also subjected to VC, PE favored.

In addition to 85 degrees C, the coffee, the coffee are flexible operation of enterprises.UCC coffee originated with Chinese restaurants and Starbucks Coffee mode, make market division.

Through the downstream Baotuan development

The development of Taiwanese businessmen in the mainland can always find the play to their own strength to the extreme.

“Channel is very important, whether you join or through direct mode, when your scale to a certain extent, can develop the derivatives, and even on the downstream industry through.”Wang Guoan said.

Yonghe soy milk in the development of hundreds of stores, which began acting as his own suppliers, in Heilongjiang, Jilin and Hebei to invest in the construction of milk powder production base, production and brand milk powder, placed in various stores and supermarkets and other retail stores sales, product line extension, the upper and lower run together.

In mainland China through the supply after the production of this kind of product, even will “kill” Taiwan market nuggets.Yonghe soya-bean milk chairman Lin Bingsheng said, can take advantage of cross-strait direct flights will be opened in time, soybean products sales to Taiwan.

“Open up the industry chain, laying the path not only make their sound development of enterprises, can also create other related industry common development opportunities.”Wang Guoan said, at present Taiwan many brands have development to the mainland, Taiwan is one of the major characteristics of uniting development.For example, diverse housing home furnishing chain into the Taiwan home furnishing products in the mainland areas of marketing, and Tiffany, six angle international as the representative of the Taiwan enterprises in mainland China focus on regional headquarters, so that the major businessmen will regional headquarters of operation, with the group home just as the chain of small and medium-sized enterprises, established 2000000000 Yuan Development Fund, everybody can other expansion.

Catering, food chain enterprises in the expansion at the same time, also drive the decoration, training industry development, formation of Taiwanese industry is highly cooperative and win-win.”In the near future, Shanghai Jiading also plans to build an Taipei street, all located in Taiwan brand, formation of Taiwanese businessmen in the mainland development intensive cooperation benefit.”

China’s luggage market never lack of international brand.In 5, another international brand luggage American BaggerWorld lands China, beat Xiamen Saint hung enterprise.On the same day, Saint hung enterprise also held a grand inauguration ceremony of building, making this mysterious enterprise low-key boss to light.

Saint hung company president Sun Shaohua is very low-key.He said, Saint hung enterprises founded in 1995, has been fifteen years, is a collection of information technology, investment, color packaging, bags R & D, production, sales and brand operation of an integrated multinational enterprises.Now has Fujian Saint hung box package of limited company, Quanzhou Saint hung light industry limited company, passenger and I was (Xiamen) luggage Development Company Limited, Saint hung information technology (Xiamen) limited liability company, tripod (Xiamen) Investment Company Limited (Jiangxi), Saint hung color printing packaging Industrial Company Limited, the Russian MONKKING trading company Vladimir Delta, Russia luggage factory, Chile MONKING international trade company, a wholly owned subsidiary of 9 at home and abroad.

It is reported, the international brand luggage BaggerWorld was born in 1993 in the United States of New York.Sun Shaohua told the reporters, due to the cause of the persistent and bags of China in high-end luggage market brand of the operation of the confidence and determination, so in the last year to introduce BaggerWorld.He felt that, with world-class high-quality goods cannot be sold on the market of China, the Chinese consumer benefit, for the 1300000000 Chinese consumers is an unfair and regret!

The United States of America BaggerWorld brand in China, market will be further broken down.For the consumers, not only means the products more choices, but also means the way of life, attitude to life and even the new pursuit of value belief.For China leather industry, the United States BaggerWorld brand as a strong participation in competition, will further promote China’s luggage industry development.Over the next twenty years, China’s luggage between enterprise’s competition from product competition to focus on brand competition, the United States BaggerWorld brand to use science and technology to define product quality and style, with “free, luxury, fashion, simplicity” interpretation of life, must cause the Chinese goods industry quality brand revolution, revolution, thus fundamentally affect China bags the current state of the industry, to divide the Chinese goods industry pattern.

5 in the afternoon at the United States BAGGERWORLD brand in Greater China business wealth pageant, Saint hung enterprises Hu said, the United States BAGGERWORLD brand future market positioning will be the first-tier cities, the second city as the core market, in order to focus on the developed county-level cities, prefecture-level city as auxiliary market.Product positioning will be 28-35 years old urban elite as the core, in gender layer division, will be the lady as the core, supplemented by approximately 60%, men, about 40%; products in the category is defined, the business and leisure goods and pure fashion goods is divided into 80%.

Sun Shaohua points out, the future Saint hung enterprises will continue to adhere to the development strategy of the internationalization of the United States of America, continuation of BaggerWorld brand in the overseas style, quality standards and other properties, and at the same time to make appropriate adjustments to meet the special needs of Chinese consumers.

China commercial and cultural studies will be 25 days in Beijing released “Chinese business culture Blue Book (2010)” pointed out that, in recent years our country enterprises to fulfill their social responsibility condition gradually improved, but the overall look is still at a low level, lack of social responsibility, the problem is more serious.

“Blue book” point out, part of the enterprise production and sale of fake and shoddy products, release false information, tax evasion, commercial bribery, arrears of wages and other illegal, forget honour at the prospect of profits behaviors often occur in the interests of shareholders, especially minority shareholders interests.On the other hand, corporate social responsibility information disclosure in China is still at the primary stage, enterprises can take the initiative to have less to disclose their social responsibility condition and existing problems.Even the listed companies released the independent corporate social responsibility report, are also prevalent structure is incomplete, vague and general in content and other problems.